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العربية

Brand Identity

Download our Guideline

The main purpose of this Brand Guideline is to deliver consistency – both in the message content and of the visual manifestations of the brand applications. A clearly defined brand guideline manual should be used to drive alignment at every point of guest, supplier and associate contact in the organization. Whether you are one of our partners, suppliers or associates we hope that you will work with us to consistently deliver the WTTCO brand.

Download our Guideline

Brand Identity

Download our Guideline

The main purpose of this Brand Guideline is to deliver consistency – both in the message content and of the visual manifestations of the brand applications. A clearly defined brand guideline manual should be used to drive alignment at every point of guest, supplier and associate contact in the organization. Whether you are one of our partners, suppliers or associates we hope that you will work with us to consistently deliver the WTTCO brand.
Download our Guideline

Our Logo

Our brandmark is made up of two components, the Symbol and the Wordmark.

The two components have been designed to work together as a unit and the relationship must not be altered unless otherwise stated in this guidelines document.

The following pages cover the correct usage to ensure the brandmark always looks its best. When positioning the brandmark, it is essential that the brandmark is kept clear of all other graphics and is placed in a comfortable space of its own.

Although each application will need to be considered individually, there are recommended positions for the brandmark as illustrated here.

wttco logo Download our Logo

Typography

The primary English typeface is WTT. It should be used predominantly on all English communication and should correspond with the use of primary Arabic font WTT. Helvetica is our secondary typeface. It can be used as a substitute typeface for on digital applications such as e-mails or websites. The primary Arabic typeface is WTT. It should be used predominantly on all Arabic communication and should correspond with the use of primary Latin font WTT. Helvetica Neue LT Arabic Light is our secondary typeface. It can be used as a substitute typeface for on digital applications such as e-mails or websites.
typography logo Download our Fonts